WeChat, Top Stories test

30/05/2019

 

The pages showing each user’s “Wow” articles can be viewed by any other WeChat friend

 

On WeChat the “Top Stories” page is becoming more and more “Social”. In fact, one of the goals of WeChat is to make this page more interconnected between users. To succeed in this purpose, WeChat is testing, on a limited group of users, a new feature in the “Top Stories” page which lists the most popular articles from official WeChat accounts followed. Among the new features, test users will receive new personal pages showing all the articles that have taken advantage of “Wow” for the last seven days.

Furthermore, the pages showing each user’s “Wow” and articles can be viewed by any other WeChat friend, who can simply click on the link shown on the “Top Stories” page to log in. “Wow” was initially translated into Chinese for “Like”, then “Worth Reading” and now “I’m Reading” in WeChat, and is located at the bottom of the content published on the platform.

 

The platform wants to use “social recommendations” to encourage users to participate

 

WeChat’s “Top Stories” page is relatively recent. In fact, according to data analysis company QuestMobile, China’s most popular social network has launched “Top Stories” to compete with Jinri Touiao, the main news aggregator in China with 239 million active monthly users (MAU) starting from December. The platform wants to use “social recommendations” to encourage users to read what their friends are reading.

However, critics argue that pushing users to share their interests with WeChat friends could increase peer pressure on the platform.

 

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