Xiaohongshu, the social commerce app starts live streaming tests

15/06/2019

 

Some influencers were asked to use the new live streaming feature during the test

 

Live and real-time sales? No, it is not the classic TV, but the social commerce platform Xiaohongshu (internationally known as Little Red Book) that has started testing live broadcasts and real-time sales, as reported by the Short Video Workshop website.

During the first “live social media sale” some influencers were invited who used the new live streaming function, which allows broadcasters to interact and sell products promoted directly to viewers without leaving the app.

 

The company said it had exceeded 250 million users

 

Since its inception as a place for Chinese tourists who wanted to get advice on where to shop overseas, Xiaohongshu (supported by Alibaba) has evolved into a community-based, lifestyle-oriented app that is partly social media and partly e-commerce, but completely oriented towards fashion and beauty enthusiasts.

Xiaohongshu users have increased rapidly. At the end of May, the company said it had exceeded 250 million users. This was compared to the 200 million surfers registered in March, when the platform revealed that 70% of users were born in the 90s or later.

Earlier this year, Xiaohongshu CEO announced that the company would double product improvements for suppliers, including greater content creation and community engagement features.

 

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